Fads come and go, but since opening in 1976, Geppetto's Toys has been a favorite for unique, hand-selected toys that stand the test of time. Over the past 50 years it has grown into the largest independent toy retailer in the country with nine locations throughout San Diego County. To mark this golden milestone, Geppetto's is hosting a special all-location 50th Anniversary Celebrationon Saturday, September 19 from 9 a.m. to 3 p.m. filled with surprises, giveaways, exclusive discounts, treats, activities, entertainment and more.

In addition to the public celebrations, Geppetto's is pledging a $50,000 donation to Rady Children's through the sales of a commemorative 50th Anniversary "NeeDoh," the hottest toy nationwide. An addictively squishy, palm-sized sensory and stress relief toy made by Schylling, NeeDohs are filled with a non-toxic, dough-like compound that can be stretched, pulled and smushed, always returning to their original shape. The toy has been red-hot at stores around the country with parents and kids lining up whenever they are restocked.

Geppetto's has commissioned thousands of anniversary NeeDohs, the only customized edition Schylling is producing this year. Proceeds from the 50th anniversary NeeDoh will go to Rady Children's with a guaranteed $50,000 donation.