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2017 Surfin Santa Arrival

Surfin’ Santa Returns to San Diego for Twelfth Annual Waterfront Celebration

November 25, 2017

1 pm - 5 pm

Southern California’s favorite Santa returns to Seaport Village on November 25 for free photos, a festive parade and local holiday shopping

Named one of the ten best Santa sightings by USA Today, Santa will break out his boardshorts and favorite Hawaiian shirt on November 25 and cruise in from San Diego Bay for the twelfth annual Surfin’ Santa celebration at Seaport Village.

Visitors can pose for pictures with Santa on his giant surfboard, riding a six-foot wave. A festive parade along the boardwalk, kids crafting activities, live street performers and a wide variety of unique, local shops will keep visitors busy throughout the event.

In addition to enjoying the holiday cheer and getting a head start on shopping, visitors can participate in Small Business Saturday at Seaport Village. This event celebrates the Shop Small movement to get shoppers to local merchants across the U.S. Seaport Village is home to more than 50 locally-owned businesses, including several that opened with Seaport Village in 1980.

The eleventh annual Surfin’ Santa celebration includes:

  • Surfin’ Santa at Seaport Village

    Kids and adults will greet San Diego’s boardshort-wearing Santa at 1 pm for a festive parade down the boardwalk after his adventurous waterfront arrival. Santa will be available for photos on his surfboard from 1 pm - 5 pm, leaving time to enjoy the kids craft tables, live entertainment and dining into the evening.  (Please note, due to the high demand to see Santa the line is cut off at 4 pm.  Santa will be able to see everyone who is in line by 4 pm.)

  • Eco-Friendly Ornament Making with Birch Aquarium at Scripps

    Kids of all ages can create customized eco-friendly ornaments to take home and hang on the tree.

  • Holiday Shopping At More Than 50 Unique Shops and Eateries

    Shoppers are guaranteed to find something for everyone on their holiday shopping lists, including local wine selections from San Pasqual Winery & Tasting Room, customized tumblers from Tervis, spectacular paintings from Wyland Galleries, sustainable jewelry from Urban Girl Accessories and much more. Mistletoe is dedicated to Christmas décor all year round.

Surfin' Santa Parking

Enjoy 2 hours of validated parking for $5 in the Seaport Village lot with a minimum purchase of $10. $3 every 30 minutes thereafter or part thereof.

Free Event Shuttle between Seaport Village and Hilton Bayfront parking lot: 

  • Event Shuttle will run every 15 minutes from 11:30 pm - 6:30 pm
  • All day parking rate at Hilton Bayfront - $10.00
  • Directions (click for Google map)
    • ​Head North on Pacific Highway
    • Turn right on Harbor Drive
    • Turn right at Hilton Bayfront at Park Blvd
    • Park in their parking structure - $10.00 all day rate
    • Take FREE shuttle to Seaport Village