Ben & Jerry’s fans can mark April 4th on their calendars as the 2017 Ben & Jerry-est day of the year: Free Cone Day! For the past 38 years, Ben & Jerry’s has opened Scoop Shops to dish out free ice cream to fans, thanking them for being so uniquely awesome. The tradition has continued to grow, beginning in the small state of Vermont, and now spanning across the globe. Fans are invited to Ben & Jerry’s of Seaport Village, located at 859-A West Harbor Drive San Diego, California 92101, from 10:00 am to 9:00 pm to join in on the company’s long-time tradition of thanking fans for their commitment and ongoing support.
The company was founded on the idea that business has not just the opportunity, but also the responsibility to give back to the community. Free Cone Day is a long standing tradition when it comes to benevolent acts, and as Jerry said, "If it’s not fun, why do it?" The annual anniversary merges the two founding principles and demonstrates that giving back to the community is just as sweet as free ice cream.
"We love getting involved with and giving back to our communities. It’s amazing what we can do together over shared values and several scoops of ice cream," said Michelle Alcantar, Owner/Operator, Ben & Jerry’s of Seaport Village. Ben & Jerry’s has been a longtime advocate of social causes like marriage equality and climate justice, and ensuring that their ice cream is made in the best way possible which includes sourcing Fairtrade and non-GMO ingredients.
Ben & Jerry’s continues to deliver on the chunky and funky flavors fans have grown to love and expect. In addition to dishing out the chunks and swirls, Ben & Jerry’s of Seaport Village will partner with local organization San Diego Youth Services to spread the word about their mission to improve the lives of homeless, runaway, abused, and at-risk youth.
So the biggest question is, what flavor will you have on Free Cone Day?